SWEDISH FOOD AND BEVERAGES OPPORTUNITIES IN INDONESIA 

 

WHAT 

Indonesia is the largest consumer market in Southeast Asia, with close to 280 million inhabitants and steady growth in urban, middleincome households. Food and Beverages (F&B) are among the most important consumer sectors in the country and remain the largest manufacturing subindustry.  

Demand is increasingly shaped by consumers seeking better quality, improved food safety, and greater convenience. Alongside rising disposable income, changing lifestyles and wider exposure to international food concepts are strengthening demand for premium, healthy, and sustainably produced imported food products segments where Swedish companies have a strong competitive fit. The opportunities within F&B included are: 

  • Indonesia has large consumer base with growing premium segment, nearly 280 million consumers, especially in urban areas, are showing stronger demand for highquality and trusted imported food products. Premium retail, hospitality, cafés, and modern food service are expanding and offer relevant entry points for Swedish brands. 
  • Increasing demand for safe and sustainable food, Indonesian consumers are increasingly attentive to food safety, health, and product origin. Swedish food is well associated with strong safety standards, traceability, sustainability, and animal welfare, supporting positioning in the premium segment. 
  • High relevance for core Swedish product categories, where the market demand aligns well with Swedish strengths in seafood, dairy and milk alternatives, plantbased and oatbased products, premium confectionery and snacks, and also beverages of both non-alcoholic and alcoholic beverages. 
  • Strong fit for food service and compliant market entry, Hotels, cafés, restaurants, and specialty retailers value differentiated products with clear origin and storytelling. At the same time, Indonesia’s halal and food safety requirements favour exporters with robust documentation and production systems—areas where Swedish producers are typically well prepared. 

 

HOW 

Business Sweden is organizing the following promotional activities to capture the business opportunities connected to the development of the Indonesian railway system:    

  • B2B promotion of Swedish F&B through Nordic Night 2026 event scheduled in May 2026, showcasing the products to high-level targeted stakeholders and other relevant expo/conference such as SIAL Interfood and FHI 2026. 
  • Partner and/or distributor identification focused on premium retail, horeca, and specialty importers  
  • Business Sweden together with Team Sweden (Embassy of Sweden, Swedfund, NIR, etc.), created Sweden-Indonesia Sustainable Partner (SISP) platform to promote Swedish solutions and capture business opportunities including F&B in Indonesia. 

 

CONTACT US 

For more information contact Aldo Setiawan at aldo.setiawan@business-sweden.se.