ISM, 1-4 February 2026 in Cologne

ISM is the industry's sweetest event of the year, gathering key players and top exporters from around the globe to explore the latest trends and forge new business opportunities. The fair takes place in Cologne, Germany, from 1 to 4 February 2026.

As part of Try Swedish's efforts to promote Swedish food abroad, we are once again organizing a joint stand for Swedish confectionery companies. The centrally located stand in Hall 4.2 will now cover 128 square meters, designed to be open, welcoming, and of course Swedish!

Don’t miss out – apply now! Spots are limited and allocated on a first-come, first-served basis. Submit your application by 30 September 2025 at the latest (earlier if fully booked). For questions or special requests, just reach out – we’re happy to help! 

For questions and registration, please reach out to: Hanna at
Hanna.Meesenburg@business-sweden.se