Germany is the world’s fourth biggest industrial country with 84 million people. The average purchasing power per capita exceeds Sweden’s, and four regions have a higher GDP than us. It is not surprising that our most important trading partner is known as the economic engine of Europe.

Strong economic ties

Economic ties between Sweden and Germany are strong, which is reflected by the fact that more than 1,500 Swedish companies and subsidiaries are represented on the German market. Germany is also the country with the highest investment rate in Sweden, with 1,000 subsidiaries in the Swedish marketplace.

An array of business opportunities

Swedish companies and products have an excellent reputation for innovation and quality among German firms and consumers. Together with a demand for solutions in areas where Swedish companies are industry leaders, there is an array of business opportunities available. A few examples of industries with promising prospects are digitalisation of the industry and public operations, 5G and fiber connectivity, energy efficiency, e-health, sustainably prepared food, conversion in the consumer market to e-commerce and digital payment services. There are also areas that are suitable for Germany and Sweden to tackle jointly, for example AI and battery technology.

The bilateral innovation agreement between Sweden and Germany, set up in 2017 to promote innovation, create new export and boost competitiveness, is an important foundation that brings our companies and institutions closer. By joining forces, we can develop products and solutions that address the European societal challenges ahead.

Challenging value chains

Germany is a country with strong and well-functioning value chains, and it can be a challenge for Swedish companies to find a place within those value chains. 

How we can help

Business Sweden’s office is located in Berlin and we cover Germany and Switzerland. They will help you get your business off the ground as quickly and efficiently as possible. Our key services include providing strategic advice and giving access to stakeholders that can be difficult to reach without an established contact network. Our offices in Sweden support companies in the early stages of market expansion, for example by producing tailor-made market analyses.